Maui Jim introduces a new lens design category that combines the benefits of an anti-fatigue lens in the near field with the experience of wearing a single vision lens at distance.
Maui Jim, a leading global sunglasses and eyewear brand, is excited to announce MauiPassport Boost, a new lens design that is intended to reduce the fatigue people may experience when constantly focusing and refocusing while shifting between various near objects.
“Maui Jim is always looking to offer customers an easy solution to eye health, with our high-quality sun and ophthalmic frames and lenses,” says Maui Jim Sr. Director of Brand Marketing and Management, Diego de Castro. “With the launch of the MauiPassport Boost lens, we are aiming to reduce eye strain and fatigue for those frequently on devices, and we are constantly looking to innovate and upgrade our lens technology.”
There are two design range options for the MauiPassport Boost. The +0.50D Boost Zone is recommended for single vision wearers experiencing mild to moderate asthenopia. The +0.90D Boost Zone is recommended for single vision wearers experiencing moderate to severe asthenopia.
The new MauiPassport Boost lens range will bring welcome relief to eye strain caused by over exposure to digital devices, the usage of which is so inherent in today’s busy lifestyles.
MauiPassport Boost will be available in all clear material options, as well as Maui Blue Light Protect™ and Maui High Contrast™. The combination of Maui Blue Light Protect and MauiPassport Boost would be an ideal prescription to alleviate symptoms.
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About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company and is sold in more than 100 countries. Maui Jim is recognised for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing colour, clarity and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.
In 2018, Maui Jim expanded further into the eyewear space, offering eyeglasses structurally and stylistically engineered to balance aesthetics with fit and integrity. In addition to the recently launched anti-fatigue MauiPassport™ Boost lens, Maui Jim offers two proprietary clear lenses: Maui Blue Light Protect™, to shield eyes from harmful blue light coming from digital screens, and Maui High Contrast™, which offers better resolution and crisper details. Frames for both sunglasses and eyeglasses utilise the highest-quality materials such as durable titanium, lightweight nylon, and richly-coloured acetate, all manufactured in Italy or Japan. For more information, visit mauijim.com or follow us on Instagram, Facebook and Twitter at @OfficialMauiJim.
