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Uralkali Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses


KANNAPOLIS, North Carolina (June 17, 2021) – Maui Jim, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team.

Born on the beaches of Maui, the brand is sold in more than 100 countries worldwide with all Maui Jim sunglasses designed to block 100 percent of harmful UV rays and eliminate glare. Moving forward Uralkali Haas F1 Team drivers Nikita Mazepin and Mick Schumacher will be sporting Maui Jim sunglasses in the Formula 1 paddock as will members of Uralkali Haas F1 Team. Maui Jim will enjoy branding across the team’s platforms, both prominently at-track and online through the team’s website and social media channels.

“Maui Jim, as a global brand and an innovative leader in their field, are a very welcome addition to our partner line-up,” remarked Guenther Steiner, Team Principal of Uralkali Haas F1 Team. “Their sunglasses are naturally stylish, but more impressive is the investment they make into their technology and how that then reflects into the quality of the product available to the consumer. With a global reach and a passion for performance, the synergies between what they do as a brand and what we do as a team competing in Formula 1 – well, it’s a perfect match and we’re delighted to welcome them to the team.”

“There is a parallel between Maui Jim and Formula 1; we’re both rooted in technology and innovation,’ states Renaud Schneider, Events and Sponsorship Manager for Maui Jim Europe. “In F1, it’s all about innovating to build the fastest and most reliable car and implementing technologies to develop a top-notch team. For Maui Jim, our central tenet is all about constant innovation to find the best lens technologies that protect eyes while enhancing the rich colors of the world. Uralkali Haas F1 Team is an exciting team with young talent who face challenges head-on. We’re excited to partner with them and ready to spread Aloha to all Formula 1 fans.”


About Maui Jim:

Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.

In 2018, Maui Jim expanded further into the eyewear space, offering eyeglasses structurally and stylistically engineered to balance aesthetics with fit and integrity. Maui Jim offers two proprietary clear lenses: Maui Blue Light Protect™, to shield eyes from harmful blue light coming from digital screens, and Maui High Contrast™, which offers better resolution and crisper details. Frames for both sunglasses and eyeglasses utilize the highest-quality materials such as durable titanium, lightweight nylon, and richly colored acetate, all manufactured in Italy or Japan. For more information, visit or follow us on Instagram, Facebook and Twitter at @OfficialMauiJim

About Uralkali Haas F1 Team:

Uralkali Haas F1 Team debuted in the FIA Formula 1 World Championship in 2016, becoming the first American Formula 1 team since 1986. Founded by industrialist Gene Haas, Uralkali Haas F1 Team is based in the United States on the same Kannapolis, North Carolina, campus as his championship-winning NASCAR team, Stewart-Haas Racing. Haas is the founder of Haas Automation, the largest CNC machine tool builder in North America, and he is chairman of Uralkali Haas F1 Team. Info –


Stuart Morrison – Head of Communications, Uralkali Haas F1 Team
Email: / Tel: +44 7779 773466