South Africa, 16 September 2020: – Today, Oakley® is launching the brand’s first optical solution developed specifically for gaming – Prizm ™ Gaming Lens Technology. The lenses are engineered to enhance visual contrast and provide sharp vision, featuring blue-light filtering technology without compromising on aesthetic.
To celebrate the launch of Prizm™ Gaming, Oakley has partnered with EA SPORTS and the Madden NFL 21 Championship Series for ‘Derwin James vs. The World’, a weekly tournament where athletes, celebrities and music artists will challenge the Los Angeles Chargers star and renowned Madden NFL player for the ultimate the crown. The series premiered with Atlanta rapper Lil Baby facing off against James on September 15.
Through the partnership, Oakley is continuing to support athletes both on and off the field while building a deep connection with the gaming community, offering an optimized viewing experience. “I rely on my Prizm Football Shield to pick up details on the field so I can make game-changing plays. It is pretty cool that the same technology is used across sports – golf, snowboarding and now gaming,” said James. “With Prizm Gaming, I’m ready to take on the world. Who wants to play?” Oakley® Prizm™ Gaming lenses are built to enhance visual contrast and provide sharp vision. All Oakley Prizm™ Gaming lenses feature blue-light filtering technology designed to reduce 40% of blue light within the 380-500nm range to help protect from artificial light. Oakley also designed the lens to reduce the yellow tint which often appears as a result of blue-light filtering.
“As a brand rooted in competition, we are thrilled to continue our expansion in the gaming space,” says Ben Goss, Oakley’s Global Marketing Director. “This is an industry defined by the same passion for performance that’s driven our brand for generations. The launch of Prizm™ Gaming is the result of applying that same passion for performance while continuing to bridge the gap between physical and digital sports. We’re excited to equip gamers everywhere with the gear needed to take their game and style to the next level.”
Oakley’s commitment to fit, form and function carries into the gaming space with its line of headset- compatible frames, which feature thinner temples for optimal compatibility and are designed for all-day wear and lasting comfort. In the coming months Oakley will also be releasing a range of eyewear in collaboration with industry-leading gaming accessory brand Turtle Beach.
The launch of Prizm™ Gaming represents the latest pillar in the brand’s investment in gamers who embody the Oakley attitude both online and offline. To further its commitment to gaming, Oakley has extended its MotoGP partnerships into the digital space, working with MotoGP E-Sports as an official partner.
Prizm™ Gaming is available at Oakley.com, select Oakley stores and optical retailers.