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NEW Year, NEW Styles – Maui Jim Eyewear

MAUI JIM: Aloha 2023!


Hawaiian born brand, Maui Jim, is welcoming in the new year with a collection of new styles that you do not want to miss out on! The new releases are packed with patented Maui Jim technology and showcase the brand’s premium craftsmanship.

The expansion of the MauiPure® collection, designed to be light-weight, is sure to excite those who love spending long days in the sun. For those who wear prescription, you will be pleased to know that these styles, like most of the Maui Jim collection, are available in single and progressive lens options.

Discover Maui Jim’s Latest PolarizedPlus2® Sunglass Styles:

#603 Pailolo – MauiPure® Style

Named after the channel between Maui and Molokai which is known for its rough sea conditions which appeal only to the most experienced water-athletes. Like its namesake, this style inspires a sense of confidence and endurance, with its quintessential lightweight rectangular framework. Showcasing a subtle wrap and patented PolarizedPlus2® lenses, Pailolo offers unparalleled protection in vibrant colour for a more active lifestyle.

#601 Liquid Sunshine – MauiPure® Style

Named after the rain in Hawaii which is commonly called liquid sunshine. This style’s combination of Nylon and MauiPure® renders its frame extremely lightweight, showcasing an everyday wearability. With tall butterfly lenses and an emphasised browline, it brings ample coverage and a flair of fashion to a classic construction. Liquid Sunshine extends an invitation to soak up the sun with visceral optimism, virtually glare-free and in vibrant colour with premium patented PolarizedPlus2® technology.

#602 Pehu – MauiPure® Style

Perfect for everyday adventures, this characteristically square frame offers recognisable style in a practical construction that is exceptionally lightweight thanks to the functional combination of a Nylon frame and MauiPure® lens material. The name Pehu means to swell in Hawaiin. An apt name for the style as it expands on a timeless appeal through its matte colour palette while amplifying views courtesy of the featured PolarizedPlus2® lens technology.

#878 Alulu  

Alulu dramatically marries modern and retro, with an evocative cat eye silhouette. In a balanced design, the exaggerated upturned corners are offset by a flat frame bottom. This versatile acetate framework is complemented with SuperThin glass lenses, infusing your everyday with crisp, vibrant views. Bold and iconic, Alulu comes in three archetypal colour combinations, including a distinctive speckled tortoise, for a reimagined expression of classic glamour.