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Over the last 35 years, the Hawaiian brand has set new heights in the Polarised Sunglasses market through its patented lens technology and captivating designs, guided by the Aloha Spirit.

Living Aloha


Maui Jim was born 35 years ago on Maui’s Ka’anapali Beach. From humble beginnings, Maui Jim grew to become the world’s leading premium, polarised sunglasses brand. Building upon its distinguished heritage, Maui Jim developed a diverse collection of sunglasses and eyeglasses inspired by the beauty of Maui. An influence that extends not only to the design approach but also to the company’s culture; Maui Jim embodies Aloha Spirit by providing exceptional customer service and crafting the highest quality eyewear.

PolarizedPlus2® Patented Lens Technology: An unparalleled visual experience

mj_article1West Maui, where Maui Jim was born, is one of the sunniest spots on Earth, averaging 320 sunny days a year, and an annual rainfall of less than 16 inches. Conversely, the eastern side of Maui averages well over 300 inches per year. The extreme diversity of these two areas of the island provides an excellent testing environment for Maui Jim sunglasses and their exclusive lens technology: PolarizedPlus2®. PolarizedPlus2® lens technology blocks 100% of harmful UV sun rays and eliminates glare while enhancing colour, definition and depth perception whether the sun is shining or not.

PolarizedPlus2® lens technology by Maui Jim is comprised of 6 technologies integrated into a single lens: a high-efficiency polarising film, UV & HEV comprehensive protection, Hydro/Oleophobic treatment, CLEARSHELLTM anti-scratch treatment, front and back anti-reflective treatments, and colour enhancement.

Rare Earth elements to unleash true colors

The life on the Island brings you closer to a tapestry of tropical colors. From the luxurious green of the rainforest, to the crisp white caps of the Pacific Ocean touching the blue sky, to the warm hues dancing from a fire on the beach…and you don’t want to miss them!

Maui Jim sunglasses enhance the colours your eyes naturally perceive. So you see vibrant, saturated colours with a higher level of contrast and greater depth perception. How?

Maui Jim infuses its lenses with a blend of three rare Earth elements to enhance red, green, and blue. These elements increase and balance the saturation of colours we need to see and filter out the colours that cause interference. 

Love the Sun, Know the Sun, Enjoy the Sun

mj_article3The Sun is the largest emitter of blue light. We can do everything to protect our eyes against blue light indoors, but if we are not protecting against blue light outdoors, we are missing the mark. HEV (High Energy Visible light) or blue light, is an accelerator for retinal damage over time, without proper eye protection.  Not all blue light is harmful, so you want to look for a product that blocks out harmful levels of blue light while still allowing beneficial blue light to be transmitted. Beneficial blue light can help improve memory, elevate mood, regulate the sleep/wake cycle and boost alertness. Maui Jim is proud to offer comprehensive blue light protection in all their sun lenses. Maui Jim sunglasses have also earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.

MauiPure® LT | inspired by the amazing architecture of feathers


When it comes to the research and development of innovative materials, even behind the most sophisticated technology, nature brings subtle inspirations. That’s the case of MauiPure® LT, Maui Jim thinnest, lightest, and strongest lens material that delivers sunglasses that weigh the same as just two pieces of paper! MauiPure® LT has been engineered by observing the structure of feathers—naturally-designed for performance, strength, and aerodynamics while also being beautiful and colourful. As with all Maui Jim sunglasses, their patented PolarizedPlus2® lens technology leads the way with unrivaled colour, clarity, and detail.

Ophthalmic Collection: Hawaiian tradition and craftmanship

mj_article2Jim offers a collection of quality-built frames with an array of premium materials such as Italian acetate, Japanese Titanium, Hexetate™ (an eco-friendly solution for the style-conscious) and stainless steel. The hues and sophisticated textures of the Ophthalmic collection are celebrating the true essence of Hawaiian island life and tradition.

About Maui Jim

Born on the beaches of Maui, Maui Jim sunglasses were designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit,” customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses deliver patented PolarizedPlus2® lens technology that eliminates 99.9% of glare, blocks 100% of harmful UV, and absorbs harmful HEV (blue light), while enhancing colour, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.  For more information, visit or follow us on Facebook, Twitter, or Instagram at @OfficialMauiJim.

Article Credit: 20/20 Europe magazine