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eOptics focuses exclusively on the supply and sales of vision care products to optometry. We pride ourselves on being a flexible service provider with a wide range of innovative products that are reasonably priced, resulting from over 26 years of relationships and experience in the industry. To the retail market, we distribute Dermeyes Optocosmetics, Inc Vision Frames and Brentoni Readers. To the wholesale market, we are the founders of LNP - Lab Network Partners, with certain independent Rx labs, distributing and supplying various services and lenses including Hoya & Younger.

T: +27 11 397 8626/3952
Amanda Lovell: +27 82 257 5637 |

Alliance Optical

eopticspics alliancopticallogo Alliance Optical is located in Johannesburg, our business focuses on the manufacturing and supply of ophthalmic lenses, at the same time partnering with international lens manufacturers and suppliers.

T: +27 11 397 2672
Eddie Olivier: +27 83 655 7137 |
Amanda Lovell: +27 82 257 5637 |



Lenscape is a prescription laboratory located in Cape Town. For over 16 years we have manufactured and supplied ophthalmic lenses to both cut and fit laboratories as well as optometry retail outlets throughout the Western and Eastern Cape, and neighbouring countries.

 T+27 21 939 9163 | Andrew Mouton +27 83 324 4243 |

Meet the rest of our team:

Amanda Lovell
After 5 years in pharmaceutical sales, including Aspen and Bausch & Lomb, Amanda joined Essilor South Africa as a regional lens consultant. She worked closely with university students, as well as lecturers from Asia Pacific, implementing the Varilux University program. This provided a perfect platform to join e Optics almost 6


years ago, initially as a sales consultant for Younger & Hoya ophthalmic lenses, Acuvue contact lenses, frames & Dermeyes, Optocosmetics. After becoming a Branch Manager, her integrity, hard work and commitment to customer service lead to her quickly progressing to General Manager.


Andrew Mouton
Got accepted as one of the 40 students for the National Diploma: Optical Dispensing course offered at the Cape Technicon in 1998. Obtained some practical experience on the Phelophepa Train in 1999 and started my in-service-training in the year 2000 at Colin Tonkil Optometrist. Here I was responsible for all the fitting and dispensing in the practice. While doing this


I started research on ophthalmic lens manufacturing for a small buying group of independent optometrists and in August 2000 we founded Lenscape Pty Ltd. I have been the Managing Director at Lenscape Pty Ltd ever since. The initial plan was to only supply the shareholders and their practices, providing them with the best possible personal service and price. We have not deviated much from this initial plan and still offer personal service at very competitive prices. I am always available to assist the optometrist with the best possible lens selection for patients.


Lydia Smith
IMM Marketing Diploma (with special recognition for e-commerce marketing) Damelin College Diploma in Sales & Marketing Management. ALP Management Diploma (Belgium based Advanced Leadership Programme I & II) Total of 30 years in the medical and pharmaceutical industry, with 25 years’ Optical industry experience


ranging from Sales to Professional Marketing/Brand Manager for Europe, Africa & Middle East with Johnson & Johnson for Acuvue brand contact lens. Particular trainings include merchandising, frontline training programs, human resource within practice and building sustainable databases.